Coaching insights / Russell Cummings

What to look for in a business coach

A good fit connects your business goals with a clear process and relevant ongoing support.

Look for understanding before prescription

Ask how the coach will learn about your business, ownership structure and goals. A useful proposal should reflect that context.

Ask how strategy becomes action

Explore the planning process, ownership of priorities and the review rhythm. Understand what happens between the initial planning session and the next quarterly review.

Include your leadership development

The owner’s decisions and behaviour affect execution. Ask how coaching will support your development alongside business performance.

Clarify the arrangements

Understand the monthly fee, participants, session cadence, between-session support and notice period. Establish which additional work is separately scoped.

Agree what progress means

Choose useful outcomes and measures together. A clear baseline and regular reviews provide a stronger basis for assessing value than broad promises.

Two pillars, one coaching relationship

Business Strategy, Cascaded Planning and Execution works alongside Owner Leadership Development.

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