Your partner in profit and growth

Grow your business.
Grow as its leader.

Practical business coaching that connects a stronger business strategy with your development as an owner and leader. Work directly with Russell Cummings to turn ambition into consistent progress.

Russell Cummings facilitating a workshop with business leaders
Russell Cummings facilitating a workshop with business leaders
Sound familiar?

The business has grown. The way you lead it needs to grow too.

You are the bottleneck

Decisions keep coming back to you. Your team needs clearer ownership and you need space to lead.

Priorities keep slipping

There is plenty of activity but the important strategic work loses out to daily demands.

Owners are pulling apart

Different expectations make decisions harder. You need a shared direction and a practical way forward.

Two integrated coaching pillars

A stronger business and a stronger business owner.

Business Strategy, Cascaded Planning and Execution

Decide where the business is going. Translate that direction into practical plans, shared ownership and a rhythm that keeps the right work moving.

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Owner Leadership Development

Grow your ability to lead. Build the judgement, confidence and habits to make better decisions, develop your people and reduce dependence on you.

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The SHIFFT approach

Strategy. Capability. Commitment.

Clarity on where to go. The ability to get there. The commitment to follow through.

The SHIFFT Strategy, Capability and Commitment Model Three overlapping circles represent Strategy, Capability and Commitment. Business progress sits at their shared centre: clear direction, the ability to deliver and consistent follow-through work together. StrategyCapabilityCommitment Clear directionAbility to deliverFollow-through Businessprogress

Progress comes from bringing all three together.

Strategy

Choose your direction and cascade priorities into practical plans.

Capability

Develop the owner, leaders and team to deliver those plans.

Commitment

Build ownership, accountability and a rhythm of follow-through.

01 / DIAGNOSE

Understand what matters

Explore the business, the owner’s goals and the constraints holding progress back.

02 / STRATEGISE

Make the right choices

Agree direction, priorities and the planning cascade that connects them to action.

03 / BUILD CAPABILITY

Strengthen how you lead

Develop owner leadership and the team’s ability to deliver the plan.

04 / EXECUTE

Follow through and learn

Review actions and measures, address roadblocks and keep improving.

From direction to delivery

A plan that reaches the people doing the work.

Strategy only makes a difference when it changes decisions and actions throughout the business.

Coaching connects your strategic direction to annual operating plans, 90-day priorities, monthly commitments and weekly actions. Team plans and individual accountability make the connection clear.

See the planning cascade →
Russell Cummings discussing priorities with workshop participants
Russell Cummings discussing priorities with workshop participants
Work directly with Russell

Experience you can put to work.

Professional portrait of Russell Cummings
Professional portrait of Russell Cummings

Russell brings more than 40 years of consulting and coaching experience across family businesses, private enterprises and leadership teams.

Based on the Gold Coast and working across Australia and New Zealand, he combines practical challenge with a supportive approach to business and leadership development.

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Ongoing support

A rhythm that keeps development and delivery connected.

Plan and reset

Annual planning and quarterly updates keep direction and priorities current. Dedicated Strategy Days can create space for deeper team work.

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Coach and develop

Monthly coaching sessions focus on the decisions, business issues and leadership challenges that matter.

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Maintain momentum

Weekly 15-minute Momentum Calls help you review commitments, resolve obstacles and choose the next action.

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Your investment

Clear monthly coaching arrangements.

Single-owner coaching

A$2,000 per month + GST. For one business owner.

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Multi-owner coaching

From A$3,000 per month + GST for two owners. Additional owners: A$1,000 per month + GST each.

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Monthly retainer. No fixed term. Two months’ notice. Scope agreed before you start.

Useful thinking

Start with the questions that matter.

Why your strategic plan is not reaching your team

How to connect direction with everyday ownership.

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When the owner becomes the bottleneck

How leadership development supports business growth.

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What to look for in a business coach

Assess the fit, the process and the support.

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Common questions

Business coaching FAQs

What is business coaching with Russell Cummings?

An ongoing advisory and coaching relationship for owner-led businesses. It integrates business strategy, cascaded planning and execution with owner leadership development. The programme is tailored to your goals and business context.

Who is the coaching designed for?

Owners of family and privately owned businesses who want clearer direction, stronger leadership and more consistent execution. Russell mainly works with established owner-led SMEs, including businesses with annual turnover of A$5 million to A$50 million.

How much does business coaching cost?

Single-owner coaching is A$2,000 per month plus GST. Multi-owner coaching starts at A$3,000 per month plus GST for two owners. Each additional owner is A$1,000 per month plus GST. The agreed scope is documented before you start.

What is cascaded planning?

It connects strategic direction to an annual operating plan, 90-day priorities, monthly commitments and weekly actions. Responsibilities and measures then cascade to teams and individuals so everyone can see how their work contributes.

Do I need to sign a long-term contract?

Coaching runs on a monthly retainer, payable monthly in advance. There is no fixed term. Two months’ notice applies if you choose to finish the engagement.

Does coaching include leadership development?

Yes. Owner leadership development is one of the two core pillars. Coaching can address decision-making, delegation, communication, accountability and how you lead your business as it grows.

Take the next step

A clearer business direction starts with a conversation.

Discuss your goals, business priorities and development as an owner with Russell.

Start a conversation →